Puma Cell
In 1998, PUMA created PUMA CELL Technology and launched it along with a futuristic commercial full of 90’s tropes. Fast-forward 20 years later, we were tasked with helping the iconic brand celebrate the relaunch of a new and improved version of the sneaker at Hypefest in Brooklyn, which extended with events in Detroit and London.
The Idea - Take the original Puma Cell commercial from 1998, bring it to life in the real world, and turn it into an exclusive experience for sneaker heads in 2018.
The old commercial vs the new experience.
Macs from 1998 streamed screensavers featuring the Puma Cell you can download via flashdrives.
Celebs like Big Sean gave their endorsement.
Custom-designed shoe experience.
We invited legendary sneaker unboxer Brad Hall to the party, where he tour the space, unboxed, and designed his own Puma Cell.
London Event
To remind the audience of the origin of Puma Cell, the original commercial aired during the event and on social. And if you haven’t seen it, it’s a must watch.
Press - HypeBeast, HypeBeast London, Kicks on Fire
Made with help from the talented team at EP+Co. Tim Kang (AD) & John Cornette (ECD)