TUMI - 19 Degree
19 Films. 19 Directors. One 19 Degree bag. After countless miles traveled, we proved that it’s not about the destination. It’s about the journey.
Press: ESPN - Hypebeast - Little Black Book
Russell Westbrook - NBA MVP
Alex Atala - Chef’s Table
We filmed nine perfect journey’s. To get all 19, we partnered with Tribeca Films Festival and gave up-and-coming student directors the opportunity to pitch and create their own perfect journey film with the 19 Degree bag. All 19 films premiered at Tribeca Films Festival including a custom-made experience that tied all 19 films together. https://tribecafilm.com/studios/19-degree
Linda Rodin - Fashion Stylist
Mark Gonzales - Skateboarding Legend/Artist
Lewis Hamilton - F1 Champion
Camille Rowe - Model
CL - Pop Superstar
Nick Fouquet - Hat Designer
Sunny Wang - Influencer
The entire campaign included digital, social, print, OOH, and experiential.
Made with help from the talented team at EP+Co. Tim Kang (AD) & John Cornette (ECD)